The entire Mossy Oak family is proud to present the all-new Mossy Oak® Nativ Living™ brand. This new brand represents the most comprehensive offering of outdoor lifestyle inspired products ever launched and incorporates an extensive range of designs perfect for any setting. The brand includes an expansive range of products with living room, dining room and bedroom furniture along with accessories that include everything from rugs to lamps and accent pieces.
“Mossy Oak is all about living the outdoors lifestyle,” says Pam Strickland, Director of Home Décor and Lifestyle at Haas Outdoors, Inc. “One of Toxey Haas’, the founder of Mossy Oak, favorite sayings is come get on the porch with us at Mossy Oak. This is referring to the southern tradition of neighbors and friends spending time together on the front porch of someone’s home. Now we have taken that open, friendly back-to-nature feel into homes with a wide variety of products from a number of well-known companies.”
Products bearing the Mossy Oak Nativ Living tag will be inspired by nature, wildlife and outdoor textures. Each piece will incorporate nature into the design. Products will fall under one of three basic categories, Cabin, Home and Lodge.
Items in the Cabin line are designed for the ultimate Mossy Oak sportsman with lots of Mossy Oak camouflage and Mossy Oak accents. There will be no doubt that the owner of these items is proud to be a Mossy Oak enthusiast.
Products in the Home line are designed with everyday home use and decorating in mind. Products will have discrete use of camouflage and Mossy Oak logo accents, but they will be clearly visible and appreciated by the outdoor enthusiast.
The Mossy Oak Native Lodge collections are designed with the highest quality of rustic luxury in mind and will feature discrete Mossy Oak logo accents. This line will add a warm feel of nature to any home, office or lodge.
“We have several companies who will be featuring Nativ Living products at shows this fall and winter,” says Strickland. “Consumers will have access to many of these items by late fall and early winter.”