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Our Story

HUMBLE ROOTS, HARD WORK, AND A TON OF HEART.

In 1986, Mossy Oak founder and CEO Toxey Haas had the vision to take a handful of Mississippi dirt, sticks and leaves and transform it into a brand new type of camouflage. Comprised entirely of natural earth elements and colors, the resulting design was unlike any pattern that had ever come before it, and gave hunters the power to obliterate their outline while effortlessly blending into the environment. Soon, our first industry-revolutionizing pattern, Mossy Oak Bottomland®, was born, and the distinguished Mossy Oak legacy had begun.

In the more than three decades since, advances in design technology including the incorporation of photorealistic 3D elements into our patterns have enabled us to fine-tune and perfect the art of hunting concealment. Highly effective and innovative patterns like Mossy Oak® Break-Up®, Break-Up Country®, Obsession®, Shadow Grass® Blades®, and Mountain Country®™ and new Mossy Oak® Elements®™ all utilize Mossy Oak’s industry-leading concealment technologies. 

Through it all, we remain, at our humble roots, a company that creates patterns based exclusively on the natural environment — engineered, as always, for your ultimate success and enjoyment there.