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The Direction Presented by 811, MOOSE Media form Alliance


Mark Stowe, the producer and host of The Direction – an adventure-travel fishing television series, well regarded for its entertaining and educational storytelling – has announced a strategic alliance with MOOSE Media by Mossy Oak that includes increased awareness for the 811 Outdoors’ “call before you dig” national safe digging initiative.  
The coalition, featuring enhanced linear and digital creative development and distribution, will include a variety of executions on the increasingly popular Mossy Oak GO digital entertainment network, available free to users of Amazon Fire TV, Chromecast, Roku, Apple TV and Google Play.
“The Mossy Oak linear and digital reach, its most-trusted brand status, can only increase awareness for the 811 safe digging message,” said Stowe, who has been an 811 ambassador for more than 20 years. “The mission of our marketing and production efforts on behalf of 811 – protecting those who are about to perform excavations of any size – comes with an environmental-impact component. Mossy Oak’s concern for all these things is second to none, which forms a very strong team that will feature new vectors designed to exponentially raise visibility for the ‘call before you dig’ initiative.

Multi-network, multi-platform distribution for The Direction presented by 811 Outdoors currently includes Discovery Channel, Mossy Oak GO, Pursuit Channel, PursuitUP, Wave 3 (NBC), MOTV, Pride Outdoor Network and Hunt Channel. The series maintains its own over-the-top digital libraries on Roku, Amazon Fire TV and Apple TV.
The Direction enjoys more than 80,000 social-media followers, annually providing personal interaction with them through a strategic tour of Midwestern sport- and tradeshow appearances.

“The plan to plug-in with Mark and The Direction is more than a year in the making,” said Greg Sugg of MOOSE Media. “Using the ideal demographics of the MOOSE Media by Mossy Oak universe is a great start to a new-audience national alliance aimed at enhancing the ‘call 811 before you dig’ imparative. The partnership is set to include the 4.5 million social followers of Mossy Oak and the powerhouse media products serving The Gamekeepers of Mossy Oak member base. 
“But it is the aggressive programmatic campaigning that MOOSE will accomplish that redoubles the effectiveness of this partnership. Digital advertising is a key component,” Sugg concluded. “And we are honored to soon provide 811 Outdoors/The Direction with next-level measures of those efficiencies.” 

To learn more about The Direction presented by 811 Outdoors with Mark Stowe, visit

MOOSE Media operates incremental marketing solutions for the licensees and media partners of Mossy Oak Brand Camo, Visit, or call (662) 492-4000, for more.

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