Programming to include the iconic Bassmasters television series, produced by the world’s original and best-known fishing organization, is soon to become a weekend staple on the Pursuit Channel, America’s fastest growing outdoor television network.
Under the new multi-year agreement, Pursuit Channel will air 26 Bassmasters episodes on Saturdays during the first and second quarters of 2019, with each show repeating on the following Sunday morning and at other times to be announced.
Celebrating its second decade as a national television broadcaster, the Pursuit Channel is currently active in more than 30 million households following a remarkable 15-percent surge in delivery during the past 11 months.
“This partnership with Pursuit means more opportunities for fans to find and enjoy our Bassmaster Elite Series and Bassmaster Classic programming — and that means more ways for anglers to learn how to catch the five biggest bass on their next fishing adventure,” said Mike McKinnis, vice president of media content of JM Associates and producer of Bassmaster LIVE and The Bassmasters.
“Pursuit Channel is honored by this new partnership with B.A.S.S., the worldwide authority on bass fishing,” said Rusty Faulk, CEO of the Alabama-based television network. “B.A.S.S. features the best pro anglers competing in the best tournament series across America, and our viewers will eat it up! We also look forward to other natural opportunities to jointly grow our brands and the angling community.”
B.A.S.S. will continue to air its award-winning programming from the Bassmaster Elite Series and Bassmaster Classic on ESPN2, as it has done since 2000. Because the first event of the 2019 Elite Series season does not occur until early February — the Bassmaster Elite at St. Johns River, Florida, Feb. 7-10 — the first episodes of Bassmaster competition to appear on Pursuit will be re-airs of the most exciting Elite events and Classics of recent years, including those won by Elite Series standouts Steve Kennedy, Rick Clunn, Drew Benton, Keith Combs and others.
“We are thrilled to be able to air The Bassmasters on Pursuit Channel, which has an unmatched track record of growth among the audiences our anglers and sponsors most want to reach,” said Bruce Akin, B.A.S.S. CEO. “With Pursuit and ESPN2, plus our incredibly popular Bassmaster LIVE programming on Bassmaster.com, ESPN 3 and the WatchESPN app, we are providing cutting-edge fishing content to a wide spectrum of fans and aspiring anglers.”
The Bassmasters episodes will air initially on Pursuit Channel during the programming block, “Walmart Reel Life Saturdays presented by Berkley and Abu Garcia,” which also includes outdoor shows by Bassmaster Legends Jimmy Houston and Hank Parker.
Pursuit Channel, a categorical leader in HD home delivery, is active nationally via DIRECTV HD, AT&T HD, DISH Network, Fios by Verizon HD and Centurylink Prism HD, Cox Communication and the National Cable Television Cooperative (NCTC). Since subscribing to Nielsen for its reporting in January 2018, Pursuit added 4 million households. Additionally, PursuitUp provides free viewing for hundreds of episodes through ROKU, Amazon Fire TV, iPhone and Androids.
MOOSE Media, www.moosemedia.com, represents producer time-buy schedules, network advertising campaigns and many marketing functions for the Pursuit Channel.