Mossy Oak, one of the most prominent brands in the outdoors industry, recently collaborated with vineyard vines, the lifestyle apparel brand best known for its smiling pink whale logo, to offer a Mossy Oak collection of lifestyle wear from vineyard vines. The partnership will produce a special edition of clothing for those that feel most fulfilled when spending their time outdoors.
The all-new clothing collection will offer the popular camouflage and patterns that millions of hunters and anglers wear every day to pursue their outdoor passions with the ever-popular styles that have led vineyard vines to global recognition.
The initial product launch will offer vineyard vines’ signature pocket tees and hats, along with lifestyle accessories detailed with Mossy Oak’s camouflage and fishing patterns. The collection ranges in price from $12.00 to $52.00.
"When we moved to Martha's Vineyard and started vineyard vines, our motivation was to be outside on the water, fishing, doing what we loved," said Ian Murray, vineyard vines CEO & co-founder. Shep Murray, vineyard vines CEO and co-founder adds, “It is our hope that our collaboration with Mossy Oak, a brand passionate about the American outdoors, helps our customers reconnect with nature and foster their love of being outside. Afterall, when it comes to camo, no one does it quite like Mossy Oak.”
“Mossy Oak and vineyard vines are two established and well-known brands founded as a family business based on a great love for the outdoors,” said Chris Paradise, Chief Sales Officer, SVP, of Mossy Oak. “This new partnership is an expansion of the Mossy Oak brand into the premium apparel market with a company that has an eye for style and enjoyment in the outdoors. Mossy Oak offerings in the vineyard vines line is a collaboration we are proud to have and look forward to growing as partners.”
Find the Mossy Oak designs and more at vineyardvines.com.