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Best New Fishing Gear 2023 STRAIGHT from iCast!

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We're here at iCast 2023 and reporting on some of the best new fishing products of the year. From new technical apparel to innovative gear and lures, here's what impressed us.

New Fishing Lures and Baits

Daiwa Bow Worm Noodle


$10.99 per pack

Daiwa's marketing manager says, “All I can say is it’s money. You can catch everything from average-size fish to Southern California 10- to 12-pounders. When a bass eats it, the worm rolls up in its mouth just like a real worm. They’re awesome—and nobody’s making these. I’m super pumped.”

Bill Lewis Lures Micro GNAT


Item and price not yet listed

This micro-crank is designed to cast far and run up to three feet deep. It's also available in 8 different proven colors, and it looks dang good in the water.

Bill Lewis Hammer-Trap


Item and price not yet listed

This new lipless crank bait emits 3 distinct tonal frequencies that drive fish crazy. The lure will be a phenomenal tool for covering large water and eliciting big strikes.

Buckeye Lures Gerald Swindle G-Buzz


Item and price not yet listed

Mossy Oak Fishing Pro Gerald Swindle is known for his buzz bait use, and this one features a unique bend to the wire frame to maximize hookups. 

New Fishing Gear 2023

Minn Kota New Trolling Motors


Price varies

All Terrova and Ulterra motors are now equipped with GPS technology, fully compatible with Humminbird fish finders out of the box, giving anglers precise navigation and control.

B'n'M Mossy Oak Edition Crappie Rod

fishing pole


Get it in a 10ft 2 piece or a 12ft 2 piece. Made with IM6 graphite for strength and sensitivity and now engineered with 20% more backbone that the original.

Daiwa Seapower 1200 E-Reel



The Seapower 1200 is 50% more powerful than the Tanacom power-assist reels. If you're after swordfish, snowy grouper, tilefish, or other hard pulling saltwater fish than this is a great, new, powerful reel to use.

Ugly Stik Conventional Combo

fishing rod


This baitcaster is 7 feet with medium heavy power. It's one piece and an incredible tool for fishing for big largemouth bass in still waters. Available in-store at Academy Sports.

Plano Edge 3700 Jerkbait Box


$49.99, available September 2023

This box has the space to store up to 20 jerk baits and is designed to fit in 3700 size tackle bags. If you're the type of fisherman that likes to be organized and it its place, this will make you happy.

Millennium Boat Seat

boat seat


This is a classic boat seat, mold and mildew resistant, and the powder coated aluminum holds up to 400 pounds. If you're looking to upgrade your boat in a small way, grab one of these.

Hobie Floating Sunglasses




Polarized sunglasses that float if they accidentally fall in? These are made specifically for fisherman--if you're a serious angler you should consider checking out this new line.

Evolution Largemouth Tackle Bag

tackle bag


This new large tackle bag from Evolution holds up to 6 plastic trays and its long shape makes it fit well behind a truck seat or rod locker. 

New Fishing Clothes 2023

Xtratuf Ankle Deck Boot

ankle boot


This classic ankle boot is back in a new ocean inspired pattern from Mossy Oak Fishing. The Xtratuf shoes are made 100% waterproof and is backed by real commercial fishermen.

HUK Bottomland Hoodie

huk hoodie


Huk has a reputation for making quality fishing clothes for a reason. Paired with Mossy Oak Bottomland pattern and you've got a heck of a summer shirt.

Aftco Reaper Sweatshirt

man swearing camo hoodie


Aftco's fishing hoodie is popular for a reason--they're dependable and look great. This new one featuring Mossy Oak Shadowgrass Habitat is a great option for bass fishing and exploring lakes and ponds.

Crosskix Water Shoes

water shoes


We took these shoes out wade fishing on Cat Island and they were the ticket. 

Onyx Hydrovore Jacket

jacket mossy oak fishing


This rain jacket is a made with a 4-way ripstop exterior and knit interior. The fully taped seams and adjustable wrist cuffs prevent all unwanted wanter and moisture from seeping in when you're trying to catch a big one rising in the rain.

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