Since Mossy Oak introduced Break-Up Country in 2015, it has become the no. 1 pattern of choice for deer hunters across North America. This pattern offers incredible effectiveness for concealing hunters in all types of terrain where deer reside. In addition, Mossy Oak is extremely proud that Break-Up Country is the official camo of the Quality Deer Management Association (QDMA), which is a partnership that serves a critical role in preserving and defending the timeless tradition of deer hunting.
In October of 2017, QDMA designated Break-Up Country as the official camouflage pattern of QDMA and that designation is part of a broader partnership agreement that will expand on a nearly 20-year relationship between QDMA and Mossy Oak.
The two organizations share much in common in their commitments to hunting heritage and their conservation priorities. This initiative extends beyond Mossy Oak Brand Camo and can be seen in all of the Haas Outdoors brands, including Mossy Oak GameKeepers, BioLogic, Nativ Nurseries, and Mossy Oak Properties.
"Given that Mossy Oak is QDMA's longest standing corporate partner dating back nearly 20 years, embracing Break-Up Country as our official camouflage pattern was an easy decision," said QDMA CEO Brian Murphy. “Not only is Break-Up Country an excellent choice for deer hunting, but Toxey Haas and the entire team at Mossy Oak have a long and proud history of placing wildlife conservation ahead of profits, and for this we are honored to call them friends. Perhaps most importantly, our new partnership has strengthened our collective commitment to ensuring the future of white-tailed deer, wildlife habitat and our hunting heritage."
Break-Up Country has proven to serve Mossy Oak’s customers as the best-performing deer hunting pattern in the country. According to True North Outdoor Marketing (2017), Break-Up Country is the leading pattern of choice for footwear, apparel, firearms and archery equipment compared to other universal camo patterns in the hunting industry. Furthermore, Southwick Associates, for three years running, reports that Mossy Oak is the camo brand of choice for hunters.
“The success of Break-Up Country is a result of our company-wide efforts in delivering a strategy that positions Mossy Oak as one of the premier brands in the outdoors industry, combined with the longstanding reputation of the Break-Up brand as an effective, universal camo pattern,” said Chris Paradise, Chief Sales Officer at Mossy Oak. “We have invested in our business processes, services and people and the success of Break-Up Country affirms that it’s paying off.”
Break-Up Country features a variety of elements found throughout North America and was designed with an equal focus on blending in and breaking up the human outline. In addition, the elements comprising the pattern are true to nature’s size and provide the perfect amount of depth and shadowing, which make the pattern adaptable to a number of hunting situations and light periods throughout the day.