Editor’s Note: Mark Drury started working for Mossy Oak when in college. Then when he and his brother, Terry, started their video-production company, Drury Outdoors that now produces four TV shows and releases three new DVDs every year, their lives became hectic, and their schedules unbelievable. At the same time, Terry Drury’s son, Matt, was attending college. Like all young people, he was trying to decide what he wanted to be when he grew up. He knew he was born with a talent for art and was very creative. Once he took a course in college on video production, he knew what his dream job would be. Matt is a TV producer, but according to Mark and Terry Drury, he’s “The Boss” of Drury Outdoors. So, this week we interviewed “The Boss” to get an inside look at the Drurys’ outdoor lifestyle.
In an average year, I will look at more than 100 hunting videos supplied by the Drury Outdoors’ staff from 50-different hunters all across the nation. Although that sounds like numbers of big deer being harvested, when you run the numbers, each of our hunt team members has taken about two nice bucks or more. These guys will be hunting for 3 months in three to five different states each. That’s a lot of hunting time in many different areas to take that many deer. After the harvest of a buck, our team members have 30 days to get the footage logged and sent in to the studio. When the hunting footage comes in, that footage is loaded into a 250 terabyte server. We have several in-house producers who watch every single second of footage sent in from the field. After that footage is put into the server, I have to look at the footage and approve or not approve that hunt. Because our in-field producers and hunters have learned so much about how to take really-good hunting footage, we use about 95 to 98 percent of the footage that’s submitted.
Every year, we have a spring meeting with our team members and review all the policies, procedures and technical aspects of producing the kind of video we need for our TV shows and videos. We understand that these team members are hunting wild animals, and that wild deer don’t always stop where they’re supposed to - in a clearing or within range - and they don’t read scripts. However, we try and get the best footage we can from our team members, within the guidelines that we set, which is why we have such a high utilization of the videos our 25 teams shoot.
To learn more about Drury Outdoors, you can visit www.druryoutdoors.com, https://www.facebook.com/OfficialDruryOutdoors or https://twitter.com/DruryOutdoors. Drury Outdoors is very active on all of these sites, and you can send emails, ask questions and get answers through the website. I read and answer every email I can. Also Uncle Mark, my dad, Taylor, my cousin and Uncle Mark’s daughter, and I try to answer all the questions that we get. We love to interact with the viewers who watch our TV shows and our videos.