Skip to main content

Mossy Oak Celebrates 30 Years


Thirty years ago, it began with a simple fist full of dirt. That same passion for hunting and love for the outdoor lifestyle that inspired the creation of Mossy Oak is still the driving force behind the company today.

“Mossy Oak sprang up out of my love for hunting and being obsessed with getting closer to critters,” said Toxey Haas, Founder and CEO of Mossy Oak. “I never dreamed that we would be where we are today, 30 years later.”

“Camouflage has come a long way in 30 years and is being used for more than just hunting these days. We’re honored to be a part of that trend, and we know that without great partners that have come alongside us throughout the years, we wouldn’t be celebrating this milestone,” said Bill Sugg, President of Mossy Oak. “The outdoor industry as a whole has been vital to our success. Without retailers and manufacturers, writers and TV support, conservation partnerships and ProStaff, we simply wouldn’t be seeing the success we are today. It is with much gratitude that we celebrate 30 years.”

“The thing that I’m proudest of is not the growth of the business, but the relationships, the family, within the Brand today. People really are what are most important,” said Haas. “I’m overwhelmed with thanks for all the great relationships formed through the Brand. We’ve been blessed with many loyal partners who have helped put millions of products in front of the consumer.”

Mossy Oak has grown from its simple beginnings as a camouflage company to the embodiment of the outdoors lifestyle. With over 1000 licensees and partners, Mossy Oak not only provides hunters and outdoors people with effective concealment but with a symbol of their love of the outdoors in their daily lives. From the dirt to wildlife groceries to the fostering of the outdoors lifestyle, Mossy Oak is in the business of being outdoors. Mossy Oak Properties, BioLogic, Nativ Nurseries, GameKeepers, Mossy Oak Productions, MOOSE Media, Nativ Living and GameKeepers Kennels were each established to meet specific needs for outdoors enthusiasts.

Latest Content