Mossy Oak founder and CEO, Toxey Haas was recently featured in “Crafted,” an online video series that captures various craftspeople that have influenced a specific industry.
Presented by Renasant Bank and produced by Rated Red, “Crafted” dives into various brand leaders and expands on the components within the brand that contribute to its success.
In its most recent title in the “Crafted” series, How Mossy Oak Revolutionized the Camouflage Game, Toxey Haas explains how he came about developing his own camouflage pattern and dives deeper into how the Mossy Oak brand has evolved into an enterprise of brands that all represent a common mission; helping people live their best life outdoors.
Established in 1986, Mossy Oak started as a camouflage company with the introduction of its Bottomland pattern. Since then, Mossy Oak has evolved into an enterprise of brands under its parent company, Haas Outdoors: Mossy Oak Brand Camo, Mossy Oak Properties, BioLogic, Nativ Nurseries, GameKeepers, GameKeeper Kennels, MOOSE Media, Nativ Living, Capture Productions and Mossy Oak Golf. Rated Red captures that evolution and more in their most recent episode.