The Ducks Unlimited Expo (DUX), presented by Purina Pro Plan, landed in Memphis, Tennessee, August 1st–3rd, bringing together waterfowlers, conservationists, and outdoor enthusiasts from across the country. Held at the Renasant Convention Center, this year’s DUX was a full-throttle celebration of duck hunting culture and conservation efforts. The three-day event featured seminars from leading experts, live podcasts, hunting dog demonstrations, and interactive exhibits that showcased the latest gear and innovations ahead of the highly anticipated Fall 2025 season.
As a longtime supporter of Ducks Unlimited and the lifestyle it represents, Mossy Oak was proud to be represented by plenty of trusted partners at the event. These brands support conservation, make top-tier gear and brought plenty of buzz to the show floor.
Chene Gear
Chene Gear, known for its premium waders and outerwear, unveiled its Fall 2025 collection at DUX. With improvements in waterproof fabrics and enhanced mobility designs, Chene is continuing its mission to deliver uncompromising performance for hardcore waterfowlers. Their booth featured hands-on product displays and staff answering technical questions, plus a sneak peek at a new line of cold-weather gear in Mossy Oak Original Shadow Grass.
Gunner Kennels
Gunner Kennels showcased their lineup of virtually indestructible, crash-tested dog kennels, a must-have for traveling hunters who want the best for their retrievers. Their booth featured live demos, and visitors were able to test the upgrades, such as the G1 Kennel series, available this fall in Mossy Oak camo patterns. The newly released Homestead Dog Bed was on display as well, a hit with dogs and dog owners alike.
Drake Waterfowl
Drake Waterfowl brought the full force of their 2025 apparel system, including redesigned jackets, bibs, and accessories optimized for layering in shifting weather. Mossy Oak camo options were prominently displayed on outerwear designed with both hunters and guides in mind. Drake also hosted daily gear giveaways and some talented musicians who provided live music all weekend.
Rolling Thunder Game Calls
Rolling Thunder brought serious energy with their high-performance duck and goose calls. Staff offered tips and tuning advice throughout the expo, and their 2025 calls, featuring new engraving and design tweaks, were a highlight among call collectors and serious callers alike. Plus, several hunters grabbed their popular logo hoodies in Mossy Oak Bottomland.
Prodigy Boats
Prodigy Boats turned heads with their lineup of custom aluminum duck boats built for shallow water performance. With new layout options and performance packages tuned for river and marsh terrain, their Mossy Oak-wrapped hulls were a crowd favorite, especially among those looking to upgrade for the season opener.
RNT Calls
Rich-N-Tone (RNT) Calls brought their legendary craftsmanship to the show floor, offering tuning sessions and live calling clinics. Their booth buzzed with energy as hunters gathered around to hear the crisp sound of their new 2025 call lineup, featuring both traditional acrylic models and new logo gear dressed in Mossy Oak Bottomland and Treestand patterns.
Apex Ammo
We see plenty of Apex throughout the year, with their HQ just a few miles down the road from us in West Point. But the makers of some of the finest shotgun ammo in the world always bring good energy and great product to any show they attend. The Shadow Grass Blend has been a hit.
Mossberg
Mossberg presented their reliable line of shotguns, with an emphasis on waterfowl models like the 940 Pro Waterfowl series. Attendees could handle the new 2025 releases equipped with optics-ready receivers, updated recoil systems, and dipped in Mossy Oak camo finishes that keep the hunter hidden and shooting smooth when it counts.
Dry Pocket
Dry Pocket made waves with their new line of waterproof storage solutions designed for serious waterfowlers. Their Bottomland-pattern shotgun bag and dry bag were standout hits, giving hunters a rugged, fully waterproof way to protect both their firearms and essential gear from rain, spray, and marsh conditions. Built for durability and convenience, Dry Pocket’s latest offerings drew in hunters looking for a reliable way to keep their equipment safe and dry from the truck to the blind.
Tom Beckbe
Known for timeless fieldwear, Tom Beckbe brought southern classics and rugged craftsmanship to the expo. Their waxed jackets, vests, and field bags blend tradition with performance, and several new items in Mossy Oak canvas styles drew interest from both hardcore hunters and lifestyle customers.
ALPS OutdoorZ
For the hunter who’s always on the move, ALPS OutdoorZ featured their lineup of durable packs, blinds, and layout gear. Their DUX display included the latest waterproof blind bags and their new waterfowl pack system, designed for comfort, access, and all-day hunts.
Winchester
A staple in any duck hunter’s arsenal, Winchester introduced their 2025 waterfowl shotshell lineup, including an improved Blind Side 3 and other high-performance loads optimized for semi-autos. Visitors also got an early look at some limited-edition Mossy Oak ammo packaging that will be hitting shelves this fall.
Frogg Toggs
Frogg Toggs showcased their upgraded waders and rain gear. Their breathable, insulated waders in Mossy Oak patterns provide reliable performance without breaking the bank.
Beretta
Beretta highlighted their A400 Xtreme Plus waterfowl shotguns, offering hands-on experiences with models dipped in Mossy Oak camouflage. Smooth cycling, recoil reduction, and premium, Beretta is always a must-visit booth.
Tetra Hearing
Tetra Hearing delivered an ear-opening experience with their advanced hearing protection and enhancement devices made specifically for hunters. Their booth featured interactive demos of their signature devices that allow waterfowlers to hear calling, wings, and conversation, while still protecting against gun blasts. With the new 2025 models optimized for waterfowl conditions and available in Mossy Oak camo, Tetra was a hit among hunters looking to protect their hearing without compromising awareness.
WaterFeather
WaterFeather impressed with their innovative concealment system to blend hunters’ small sneak boats into their natural surroundings. Their products are built to be lightweight, fast, and field-ready, perfect for mobile duck hunters looking to gain the edge this fall and stay concealed.
From cutting-edge hunting innovations to proven gear built to last, the Ducks Unlimited Expo in Memphis showcased brands that truly live and breathe waterfowl hunting. Mossy Oak was proud to stand alongside partners who not only share our passion for the outdoors but also push the boundaries in quality, performance, and conservation. Looking ahead to Fall 2025, one thing is certain: duck season can’t come soon enough.
