Company Unveils New Product Line Designed with the Outdoor Enthusiast in Mind
ST. LOUIS – yurbuds® powered by JBL®, the sport earphones guaranteed never to hurt or fall out, announced the launch of the new Mossy Oak® series. An exciting launch for the brand, the product is geared towards outdoor sportsmen and women who want gear that is a seamless fit with their lifestyle.
Available in orange and green designs, the product sports Mossy Oak’s signature Obsession® pattern. The earphones are a great partner for active lifestyles of all kinds. From fishing to hunting, hiking and beyond, the brand goes outside the gym to give customers of all interests true sports equipment with a rugged look and feel.
“We are excited to be releasing this collaboratively designed line specifically focused on our customers with a real enthusiasm for the outdoor lifestyle,” said Michael Mauser, President, Lifestyle Division at HARMAN. “All of the details from this product were carefully crafted with the Mossy Oak team with our adventurous customers in mind. We think this partnership really reached beyond the traditional, core fitness-minded demographic.”
Designed to easily transfer to active, outdoor conditions, the Mossy Oak series includes 100, 200, and 300 models – all guaranteed to never hurt or fall out. The Inspire 100 in-ear holds all yurbuds’ core properties at an affordable price for most consumers. Stepping up from the 100, the Inspire 200 includes QuikClik® Tangle-Free Magnets and a thicker, more durable cord. yurbuds’ exclusive new technology, QuikClik, was born out of necessity. The Tangle-Free Magnets provide customers with a solution to storing their earphones both during and between uses.
The Inspire 300 adds a universal microphone with track/music control functionality while keeping all of the great features of 100 and 200. The 300 product also includes two sizes of enhancers.
“Just as yurbuds’ founders sought to transform the athlete’s experience, Mossy Oak was established to transform the hunter’s experience through highly-effective camouflage,” said Chris Paradise, Senior Vice President/Chief Sales Officer at Mossy Oak. “It’s exciting to combine those passions and innovations in one quality, affordable product from yurbuds.”
Guaranteed never to hurt or fall out, no matter how intense the journey, the Mossy Oak® series was created to work seamlessly with other outdoor gear. Priced at $19.99 to $39.99, the 100 series is available for pre-order at yurbuds.com, with the 200 and 300 series shortly following this holiday. For more information on yurbuds, go to yurbuds.com.
About yurbuds powered by JBL and HARMAN.
With a mission to transform the athlete's experience through integrated ergonomics, emotive design and exceptional audio, yurbuds powered by JBL is a brand of HARMAN (NYSE:HAR), the industry leader in the design, manufacturing and marketing of premier audio, visual, infotainment and enterprise automation solutions for the automotive, consumer and professional markets. With leading brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® Mark Levinson® and Revel®, the Company is admired by audiophiles, musicians and the entertainment venues where they perform. HARMAN has a global workforce of approximately 16,600 people and reported sales of $5.6 billion for the 12 months ended September 30, 2014.
yurbuds products have been honored by the 2013 International CEA Innovations Design and Engineering Awards.
yurbuds is an official licensee of Haas Outdoors Inc.