The iconic workwear brand and sports lifestyle brand expand their partnership to create premium NFL headwear styles with Mossy Oak camo pattern
BOSTON – (Nov. 1, 2018) – ’47, a global sports lifestyle brand, and Carhartt, America’s premium workwear brand since 1889, have teamed up with Mossy Oak, one of the most recognized camouflage and outdoor lifestyle companies, for a limited-edition National Football League (NFL) collection. This collection continues to celebrate the unyielding connection hardworking fans, the outdoors and their hometown teams.
The headwear utilizes Carhartt’s signature durable duck fabric in Mossy Oak’s Bottomland print. Mossy Oak Bottomland was the pattern that started it all. Being the original camouflage that was created over 30 years ago, it was the perfect introduction of the brand into Carhartt and ’47’s Outwork x Outroot campaign. Silhouettes available include the ’47 CAPTAIN (structured, flat visor, strapback), ’47 CLEAN UP (unstructured, curved visor, adjustable), the ’47 MVP (structured, curved visor, adjustable) and a ’47 Cuff Knit.
Mossy Oak x Carhartt x ’47 product will be available beginning Thursday, November 1 at the brands’ company stores, 47brand.com and carhartt.com. The teams that will be offered are: San Francisco 49ers, Chicago Bears, Denver Broncos, Cleveland Browns, Philadelphia Eagles, New York Giants, Detroit Lions, Green Bay Packers, New England Patriots, Oakland Raiders, Seattle Seahawks, Pittsburgh Steelers and Minnesota Vikings. Teams selection was a result of regional interest in endemic outdoor brands like Mossy Oak as well as high-interest in Carhartt x ’47 product from the on-going partnership.
“This expanded collection with Mossy Oak is made specifically for the blue-collar, die-hard fan with a passion for getting outdoors,” said Janet Ries, vice president of marketing at Carhartt. “This headwear collection is inspired by and built for every hardworking fan out there who Outworks and Outroots them all every day, 24/7.”
“We continue to enjoy a fruitful partnership with Carhartt and are looking forward to extending the product assortment to include the Mossy Oak pattern,” said Steven D’Angelo, co-owner of ’47. “There is ample heat around Mossy Oak in the market so we expect a strong response to this new offering.”
About Carhartt, Inc.
Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. Headquartered in Dearborn, Michigan, with more than 4,700 associates worldwide, Carhartt is family-owned and managed by the descendants of the company’s founder, Hamilton Carhartt. For more information, visit www.carhartt.com and follow @Carhartt on Twitter.
’47 is a privately held sports lifestyle brand founded in Boston, MA, by twin brothers, Arthur and Henry D’Angelo in 1947. The D’Angelos were entrepreneurial pioneers who were quick to see the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park. Through a combination of hard work, sound instincts and incredible passion, the brothers were able to grow their business from a single street cart to a premier sports lifestyle brand that uniquely melds sport and style. Previously known as Twins Enterprises, ’47 is currently managed by Arthur’s four sons, Bobby, David, Mark, and Steven. ’47 is a proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association and over 900 collegiate programs and owner of Old Time Sports. ’47 employs over 350 corporate and retail associates around the world and is headquartered in Boston and Westwood, MA. For more information, please visit www.47brand.com.