MOSSY OAK FOUNDER
TOXEY HAAS
MATHEWS ARCHERY FOUNDER
MATT MCPHERSON
Mossy Oak is excited to add Mathews to the growing line of archery brands that feature Mossy Oak patterns. Prior to launch, we sat down with some folks from the Mathews' crew to talk about both the new LIFT bow technology plus the budding relationship with Mossy Oak.
"Our annual flagship bow typically focuses on one area of improvement from the previous year: a faster bow, a lighter bow, a more efficient bow. This year, however, they focused on all parts of the bow—rebuilding it from the ground up. We have new limbs, new limb cups, a new axel system, new risers, even down to the strings, we’ve pretty much revamped everything. It's all working in unison to make one bow that’s lighter, faster, quieter," says Mathews Marketing Specialist Ben Statly.
The game-changing bow will be offered in Mossy Oak’s iconic Original Bottomland camouflage pattern. The collaboration between the storied brands is a first, one that was, according to Statly, a collaboration that Mathews customers have been asking for through social media, customer service and other outlets, for years.
“We need a Bottomland bow,” they’d say.
The collaboration between Mossy Oak and Mathews Archery has been a long time coming; the excitement around the Bottomland LIFT is contagious. Beginning November 14, the LIFT will be available at bow shops around the country. It won’t be long after that that the first Bottomland LIFTs will be taken into the fall woods, ready to perform on a deer of a lifetime.
Earlier this year, Mathews sent us one of the first LIFT bow's for us to try out. In true Toxey fashion - he was excited to send some arrows into the target. While shooting, we asked him for his thoughts on the Mathews Bottomland partnership coming full circle. "First of all, this bow is incredible from cam to cam. Ridiculously smooth, quiet and quick. And it's obviously accurate" this quote was followed by a short series of light chuckles as we walked to the target to see his second shot accidentally (or on purpose) "robinhooded" into the first arrow.
"Since the early days of Mossy Oak, some of the most passionate bow hunters in the country have sat in a tree with Bottomland on their backs and a Mathews in hand. We’ve spent a lifetime looking after and pursuing the critters we love and passing on these traditions to those who come after us. As two family owned, small town companies, our values as gamekeepers and woodsmen have always aligned, and we’re very proud to bring a partnership to life with a Bottomland Mathews bow."
