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How It Started

Read Our Story

Mossy Oak started with a fist full of dirt in 1986 and the same hunting and outdoors lifestyle that began with Toxey Haas 30 years ago still exists with the ever-growing company today. Mossy Oak is first and foremost a camouflage brand with a focus on conservation and living the outdoors lifestyle. Through other limbs of the Brand such as Mossy Oak Properties, BioLogic, Mossy Oak Productions, MOOSE Media and Nativ Nurseries, Mossy Oak strives to simply get people outdoors.

Inside Mossy Oak



  • Brand Strength
  • Effective Patterns
  • Dedicated Staff
  • Passionate Partners


    Big things come from passionate people. At Mossy Oak, we’re not just passionate about the outdoors; we’re obsessed. We live and breathe the outdoors – hunting, conservation, stewardship and legacy. That’s why we say, “It’s not a passion. It’s an obsession.” That obsession is the foundation of Mossy Oak.

    Our 26-year history has resulted in a multitude of patterns designed for various terrains. And as the years progressed and technology improved, these patterns became more realistic and effective. Not only have our patterns improved, but so have the methods of applying our patterns to a variety of products and materials. 

    Behind every product decorated in Mossy Oak is a team of dedicated professionals that work with our partners to gain exposure. We work together to create mutually beneficial marketing strategies from the grassroots level via enthusiastic ProStaff members to traditional marketing venues to new media.

    Armed with incredible gear from companies that value quality and customer satisfaction, you're equipped to live your best life outdoors. Enjoy the hunt.

    Go To The Licensing Page


    Join Us In The Great Outdoors

    We spend a lot of time in the field hunting, planting and observing. And sometimes we bring the camo cameras along to capture it on film, so you can join us in the outdoors. Watch this video to see what we’ve been up to.

    Visit Mossy Oak Productions


    8:59 AM
    The Quality Deer Management Association (QDMA) is pleased to...

    8:51 AM
    Another hunt that I remember fondly was with my dad when I...
    Thursday, Apr 27, 2017
    8:52 AM
    We have a fall season for turkeys in Vermont, and we can...
    Wednesday, Apr 26, 2017
    8:43 AM
    With spring in full swing and the woods coming to life after...

    8:30 AM
    On the way to work a couple of years ago in Vermont, I kept...

    Can-Am Introduces the 2017 Outlander Mossy Oak Hunting Edition 1000R

    Factory-equipped for modern hunting enthusiasts, the 2017 Can-Am Outlander Mossy Oak Hunting Edition 1000R features a design and enhancements that were influenced through our cooperation with the camouflage concealment and hunting experts at Mossy Oak, including direct input from the Mossy Oak ProStaff.

    • PSE Archery

      Pete Shepley used to receive a lot of ribbing for designing archery related equipment during his lunch hour. Today, Pete heads the largest privately owned archery equipment manufacturing company in the country, devoting all his time to developing the most advanced compound bows and related equipment.
    • Mossy Oak Hunting Accessories

      Competitively priced, innovative, and essential hunting products including gun cases and gun slings, shooting accessories, hearing and eye protection, field dressing and game care, and core hunting accessories for archery.
    • Carbon Express

      To get the advantage in the field, you need the best arrows, broadheads and accessories. Which is why more and more of the world’s top archers are shooting Carbon Express® arrows. It's the only brand that laser sorts each of its arrow sets to ensure that each shaft is an exact "matched set."
    • Remington

      Remington Arms Company, LLC designs, produces and sells sporting goods for the hunting and shooting sports as well as military, government and law enforcement markets. Remington is the only U.S. manufacturer of both firearms and ammunition products and one of the largest domestic producers of shotguns and rifles.
    • RAM Trucks

      The folks at Ram Trucks are as proud of their Brand as we are and rightfully so. To have Ram step up to communicate with hunters and outdoorsman through our Mossy Oak programming speaks volumes about their commitment to the outdoors and we are extremely proud to partner with Ram to spread their message.
    • Mossy Oak Graphics

      Mossy Oak® Graphics is committed to providing the sportsman with the highest quality camouflage graphics and wildlife imagery. We understand the importance the outdoors play in your lifestyle and are committed to providing innovative products for your car, boat, ATV, hunting accessories and even your home.
    • Leupold

      Leupold & Stevens, Inc. is an American, family-owned, company that's been producing precision optics and other products for 100 years. Leupold’s® success is built on their commitment to customers’ absolute satisfaction, and building the best optics for the shooting sports, wildlife observation, military and law enforcement.
    Hunt Conserve Inspire Video On Demand