Glenwood, AL – National television reporting by Nielsen, the industry’s most trusted brand in audience measurement, has – for a second time in 12-months – highlighted Pursuit Channel as the outdoor category’s value leader in big-audience influence.
Recently, Nielsen metrics reconfirmed Pursuit Channel as the only outdoor network since early 2018 to grow its sphere of active homes. Pursuit Channel’s Universe Estimate continues its surge past other like networks. Since January 2018, Pursuit has increased its television-network Universe to slightly less than 30-million homes, a distribution spike of 13.2-percent, while its third-place competitor has dropped to approximately 25-million homes, a decline of 7.1-percent during the term*.
As a result of its distribution growth, Pursuit increased its viewership delivery across all demographics, including males 35 to 64, the highly sought demo Pursuit reaches 11-percent more of than its nearest competitor**.
“Say what you want, spin it however you like,” said Rusty Faulk, CEO of Pursuit Channel, “but, per Nielsen, the Pursuit margin of progress is historic when compared to the top field in outdoor television. And as more and more producers and manufacturers decide that spending less for more is the smart money in hunt/fish/shoot-lifestyle, the positive trajectory of Pursuit Channel can only continue.”
To best serve its late winter, spring and summer audiences, Pursuit has carefully blended its weekend schedules to showcase best-in-class hunting and world-class fishing, including the iconic Bassmasters television series, a centerpiece of the “Walmart Reel Life Saturdays presented by Berkley and Abu Garcia” programming block. Further, among all of the top-tier outdoor networks, only Pursuit Channel offers national network audiences destination weeknights of wall-to-wall fishing: “Strike Zone Tuesdays powered by Ranger Boats,” which features Cabela’s Fisherman’s Handbook, Federation Angler TV, Wild West Bass Trail, Texas Team Trail, Jimmy Houston Outdoors and On the Water with Hank Parker.
Trending shows this spring will also include: Lindner’s Angling Edge, Americana Outdoors, Elusive Wildlife, The Hitmen, Crappie Masters, The Outdoor Option, Winchester & Drury’s Natural Born Killers, Hobie Outdoors, Hank Parker, The High Road and Cabela’s Fisherman’s Handbook.
The network’s 2019 lineup, includes: Hank Parker’s Flesh & Blood; Doug Koenig's Championship Season; Gus Congemi’s Live the Wildlife; Carnivore; Just Killin’ Time; Jimmy Houston Outdoors; Brush Country Monsters, DSC’s Trailing the Hunter’s Moon; Ducks Unlimited Television; Deer and Deer Hunting, Destination Whitetail, Land of Whitetails; Modern Shooter; Long Range Pursuit; Jimmy Outdoors; Road Trip Masters; The Way It Was; The Outdoor Option; Canadian Whitetail TV; Drake’s Migration Nation; The High Road with Keith Warren; Americana Outdoors; Deer Gear TV; Yamaha's Whitetail Diaries; The Bear Whisperer; Cabela's Fisherman's Handbook; Ranger Boats' IFA Redfish Tour; the Collegiate Bass Series and Texas Team Trail; Turkey Call and Save the Habitat. Save the Hunt.; Final Draw; GAMEKEEPERS of Mossy Oak and Mossy Oak Country Roots; Wallhanger TV; Winchester and Drury's Natural Born; American Airgunner; Freedom Fighters; Elusive Wildlife; Professional Shooting Clay Association; Pulse Factor; Trapping Time; Louisiana Outdoor Adventures TV; The Opener; Team 200; Majesty Outdoors; Trophy Taker Outdoors; Hunting with HECS; Passin’ It Outdoors; Reaper Outdoors; The American Way; Love of the Hunt; Ozonics; Blue Collar Adventures; Shoot Straight with Chad Shearer; Open Season; The Best of the West; On the Water with Hank Parker; Ultimate Outdoors with Wayne Pearson; Sporting Dog Adventures; Martin Archery Outdoor Adventures; Struttin’ Bucks; Bearded Buck; Majesty Outdoors; Jason Peterson into the Wild; Spiritual Adventures with Jimmy Sites; Exit Wound TV; Trigger Time; Where in the World is Colorado Buck; Higdon Outdoors TV; Elusive Wildlife; The Grind Waterfowl TV; Trophy Hunter TV; Trophy Room Adventures; Created Outdoors; Greenway Outdoors; Vertical Crossbow Junkies; Maximum Outdoors and Blue Collar Adventures.
Pursuit Channel, a categorical leader in HD home delivery, is active nationally via DIRECTV HD, AT&T HD, DISH Network, Fios by Verizon HD and Centurylink Prism HD, Cox Communication and the National Cable Television Cooperative (NCTC). Additionally, PursuitUp, www.pursuituptv.com, provides free viewing for hundreds of hours of outdoor content through ROKU, Amazon Fire TV, iPhone and Androids.
MOOSE Media (www.moosemedia.com) represents producer time-buy schedules, network advertising campaigns and many marketing functions for the Pursuit Channel. MOOSE is also a content producer of original television and digital video features for such clients as Ducks Unlimited and the GAMEKEEPERS of Mossy Oak.
CONTACT: MOOSE Media @ (662) 492-4000
*Source: Nielsen's UE and Sample Information report via MarketBreaks.
**Source: Nielsen; Pursuit Channel; November 26 – December 30, 2018 or as dated; M-Sun 6a-6a; NPower; Total Reach based on 1-minute qualifier