Before coming to work for Mossy Oak as the company's Public Relations Director back in 1990, Ronnie "Cuz" Strickland had already piled up a decade of outdoor business experience, including time as a wildlife videographer. Today as Senior Vice President of Media Services, Cuz's expanded department produces North America's highest-rated, traditional outdoors television show, "Mossy Oak’s Hunting the County." Mossy Oak Productions is also responsible for "American Hunter," "Second Season," "Mossy Oak Classics" and “Step Outside.” Additionally, Cuz and his team produce an annual collection of highly anticipated DVD releases including the "MegaBucks," "Whistling Wings" and "Extreme Spring" lines.

Cuz still maintains a hands-on, through-the-viewfinder approach to outdoor television production, spending more than 100 days afield each year. Still, even with his busy schedule, Cuz has written two books, "The Truth About Spring Turkey Hunting According to Cuz" and “The Whole Truth About Spring Turkey Hunting According to Cuz,” with the final leg of the trilogy, “Nothing But the Truth . . .” coming soon. Originally from Natchez, Miss., Cuz and his wife, Pam live in West Point, Miss. They have two daughters, Amy and Lauran.